CRM Applications for Real-Time Engagement

At Pega, we’re obsessed with being unified. Our mobility, real-time AI, robotic automation, BPM, and case management are best in breed – go ask the analysts. But we didn’t cobble this together from pieces of dead companies – we built it from the ground up on a unified, enterprise-ready architecture.

When you don’t have to waste time feeding the Frankenstack, you can focus on stuff that matters: designing awesome customer experiences. Automating your most complicated processes. Innovating in ways that disrupt the market."

• The growing importance and demands of a unified adtech and martech world
• Four foundational use cases for unifying your DMP
• The role of decisioning technology
• The unified DMP solution offered by Merkle | Comet and Pega® Customer Decision Hub, Pega’s decisioning technology—providing a bi-directional integration of your third-party DMP and marketing technology

Event Agenda

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